We live in a world where the question no longer is; "Do you have a online marketing strategy?". You have to have an online marketing strategy. The question now should be; "Is your online marketing strategy working?".
Leveraging the technology available to us such Search Engine Optimisation, Custom Landing Pages and Pay Per Click we are able to reach billions of people. Start reaching more people for less with online marketing.
Get your business to appear Googles Search results page! Your advert will be displayed on the results page for results relating to your offering.
Use visual ads to stimulate engagement. Target specific website or utilize the full power of Google's Display Network, which includes YouTube, and get people to click on your relevant advert.
The biggest advantage of Pay Per Click marketing is it is quick to setup and you only pay when someone clicks! Start saving money and only pay when people are interested in your service or product.
Custom Landing Pages
Websites are great but often visitors can get distracted by other offerings or jump from page to page without you getting the desired result. This is why we create custom landing pages which are designed to turn traffic into leads.
It's all about the fight in getting to the firs page of Googles search results. Not only the first page but the first few results. If you can get to the top end of the results page you are able to convert traffic into paying customers.
How do we do this? Search Engine Optimisation. This is a process of optimizing and promoting a website to try and gain higher search ranking. There are many factors that affect this but by working with the guidelines laid down by search engines such as Google you can work your way up.
Increasing your search ranking means you will have to spend less money and time on marketing over time as you are able to generate more traffic through organic searches.
The higher you rank the more will increase the amount of traffic going to your website and thereby increasing the number of leads.
By ranking higher in search results you are able to establish yourself as an industry leader thereby building your brand.